Client: Bright Future Electrics
An electrician working in the area of Devon and Cornwall. Carrying out installs in domestic, commercial and industrial sites. From replacing a socket within a house to working on complex automation systems within a water treatment plant.
Brief: Logo Design
Bright Future Electrics came to Simon Cooke Design to revamp his existing logo to greater show the brand with a modern bespoke logo keeping with the original brand colours of orange and yellow. Requirements included printing on to clothing for advertising when out and about.
The idea was to produce a logo that amplified the core values of the service with a punchy symbol complimenting the name of the business. With the saying "you have a bright future ahead of you" I took the idea to use the sun rising as a symbol for growth as the suns rays reach out to bring in the new day resembling the future.
Careful attention was explored to symbolise the type of work by underlining the company name with a 110 electrical volt cable plug depicting the industrial side of the business. In the end, less was more, a steady collaboration between the client resulted in a striking, clean and contrasting logo that has meaning.